Event marketing : how to successfully promote events, festivals, conventions, and expositions /
Hoyle, Leonard H.
Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle. - New York : J. Wiley, c2002. - xxiv, 224 p. ; 25 cm. - The Wiley event management series .
Includes bibliographical references (p. 209-215) and index.
047140179X (cloth : alk. paper)
2001046819
Special events--Marketing.
658456 / 1000699
658.456
Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle. - New York : J. Wiley, c2002. - xxiv, 224 p. ; 25 cm. - The Wiley event management series .
Includes bibliographical references (p. 209-215) and index.
047140179X (cloth : alk. paper)
2001046819
Special events--Marketing.
658456 / 1000699
658.456