How disruption brought order : the story of a winning strategy in the world of advertising /

Dru, Jean-Marie.

How disruption brought order : the story of a winning strategy in the world of advertising / Jean-Marie Dru. - 1st ed. - New York : Palgrave Macmillan, 2007. - 236 p. ; 25 cm.

Includes index.

0230600697 9780230600690

2007016216


TWBA (Firm)


Advertising agencies.
Advertising--Cross-cultural studies.

HG6178 / .D782 2007

659.111 MAR