How disruption brought order : the story of a winning strategy in the world of advertising /
Dru, Jean-Marie.
How disruption brought order : the story of a winning strategy in the world of advertising / Jean-Marie Dru. - 1st ed. - New York : Palgrave Macmillan, 2007. - 236 p. ; 25 cm.
Includes index.
0230600697 9780230600690
2007016216
TWBA (Firm)
Advertising agencies.
Advertising--Cross-cultural studies.
HG6178 / .D782 2007
659.111 MAR
How disruption brought order : the story of a winning strategy in the world of advertising / Jean-Marie Dru. - 1st ed. - New York : Palgrave Macmillan, 2007. - 236 p. ; 25 cm.
Includes index.
0230600697 9780230600690
2007016216
TWBA (Firm)
Advertising agencies.
Advertising--Cross-cultural studies.
HG6178 / .D782 2007
659.111 MAR