Selling hospitality : a situational approach /

McNeill, Richard G.

Selling hospitality : a situational approach / Richard G. McNeill Jr., John C. Crotts. - Clifton Park, N.Y. : Thomson/Delmar Learning, c2006. - xvii, 334 p. : ill. ; 25 cm.

Includes bibliographical references and index.

1401832814

2005050890


Selling.
Hospitality industry--Marketing.
Tourism.
Career development.

HF5438.25 / .M44 2006

910/.68/8