Blue Ocean Strategy : How to Create Uncontested Market Space and make the Competition Irrelevant / W. Chan Kim, Renee Mauborgne
Material type: TextPublisher: BOSTON, MASSACHUSETTS : H ARVARD BUSINESS SCHOOL PRESS , 2005Copyright date: ©2005Description: xv, 240 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 1591396190
- 658.802 22
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
BOOK | Perpustakaan Kementerian Pelancongan, Seni dan Budaya Malaysia Pinjaman Dewasa | Non-fiction | 658.802 KIM (Browse shelf(Opens below)) | Available | 1001605 | |||
BOOK | Perpustakaan Kementerian Pelancongan, Seni dan Budaya Malaysia Pinjaman Dewasa | Non-fiction | 658.802 KIM (Browse shelf(Opens below)) | Available | 1001606 | |||
BOOK | Perpustakaan Kementerian Pelancongan, Seni dan Budaya Malaysia Pinjaman Dewasa | Non-fiction | 658.802 KIM (Browse shelf(Opens below)) | Available | 1004285 | |||
BOOK | Perpustakaan Kementerian Pelancongan, Seni dan Budaya Malaysia Pinjaman Dewasa | Non-fiction | 658.802 KIM (Browse shelf(Opens below)) | 10003592 | Available | 1000007772 |
Includes index
Koleksi Peribadi YABhg. Tun Ahmad Sarji (2100399, 2100415)
Bibliography: pages [223]-229
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
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