Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /
How to create uncontested market space and make the competition irrelevant
W. Chan Kim, Renée Mauborgne
- EXPANDED EDITION
- xxviii, 287 pages ; 24 cm
"With a new preface, fresh chapters, and updated case studies"--Back of jacket
Includes bibliographical references (pages 263-270) and index