TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 
SN  - 9781625274496
U1  - 658.802 23
PY  - 2015///]
CY  - BOSTON, MASSACHUSETTS
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - New products
KW  - Market segmentation
N1  - "With a new preface, fresh chapters, and updated case studies"--Back of jacket; Includes bibliographical references (pages 263-270) and index
ER  -