TY  - BOOK
AU  - Hoyle,Leonard H.
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
SN  - 047140179X (cloth : alk. paper)
AV  - 658456 1000699
U1  - 658.456 23
PY  - 2002///
CY  - New York
PB  - J. Wiley
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references (p. 209-215) and index
UR  - http://www.loc.gov/catdir/bios/wiley044/2001046819.html
UR  - http://www.loc.gov/catdir/description/wiley037/2001046819.html
UR  - http://www.loc.gov/catdir/toc/wiley021/2001046819.html
ER  -