Kim, W. Chan <br/><br/>
Blue ocean strategy (strategi samudera biru) :  ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan / 
W. Chan Kim, Renee Mauborgne 
 - Jakarta :  Serambi,  2005 
 - 315p. :  il. ;  24cm. 
<br/><br/>Includes  bibliographical references (p. 299-307) and index 
<br/><br/><label>ISBN: </label>9791601178 :  RM55.90 9789791601177 (hbk.) : RM 62.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802