TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue ocean strategy (strategi samudera biru): ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan 
SN  - 9791601178 :
U1  - 658.802 22
PY  - 2005///
CY  - Jakarta
PB  - Serambi
KW  - New products
KW  - Market segmentation
N1  - Includes  bibliographical references (p. 299-307) and index
ER  -