Harvard business essentials : crisis management - Boston, Mass. : Harvard Business School Press, 2004 - xx, 138p. : ill. ; 24cm. - The Harvard business essentials series .

Includes bibliographical references and index

Taking stock of potential perils : what could go wrong? -- Avoiding the avoidable : an ounce of prevention -- Contingency planning : preparing today for tomorrow's problems -- Crisis recognition : where there's smoke there's fire -- Containment : preventing a bad situation from becoming worse -- Crisis resolution : the road to recovery -- Mastering the media : make it your story -- Learning from your experience : gather lessons where you find them

1591394376 (pbk.) : RM75.81


Crisis management

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