Strategy maps : converting intangible assets into tangible outcomes /
Robert S. Kaplan, David P. Norton
- Boston : Harvard Business School Press, 2004
- xviii, 454p. : ill. ; 24cm.
Includes bibliographical references and index
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations
1591391342 : RM140.90
2003-024059
Strategic planning Intangible property--Management Human capital Management