Kaplan, Robert S.

Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton - Boston : Harvard Business School Press, 2004 - xviii, 454p. : ill. ; 24cm.

Includes bibliographical references and index

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations

1591391342 : RM140.90

2003-024059


Strategic planning
Intangible property--Management
Human capital
Management

658.4012