Kim, W. Chan, <br/><br/>
Blue Ocean Strategy :  How to Create Uncontested Market Space and make the Competition Irrelevant / 
W. Chan Kim, Renee Mauborgne 
 - xv, 240 pages :  illustrations ;  25 cm 
<br/><br/> Includes index  Koleksi Peribadi YABhg. Tun Ahmad Sarji (2100399, 2100415) 
<br/><br/>Bibliography: pages [223]-229 
<br/><br/>Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy 
<br/><br/><label>ISBN: </label>1591396190  RM119.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802