TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant 
SN  - 1591396190
U1  - 658.802 22
PY  - 2005///
CY  - BOSTON, MASSACHUSETTS
PB  - H ARVARD BUSINESS SCHOOL PRESS
KW  - New products
KW  - Market segmentation
N1  - Includes index; Koleksi Peribadi YABhg. Tun Ahmad Sarji (2100399, 2100415); Bibliography: pages [223]-229; Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
ER  -