000 01115nam a2200337 a 4500
001 vtls000503638
003 MOTAC
005 20231125074224.0
008 070725t2005 io d e 001 0 ind d
020 _a9791601178 :
_cRM55.90
020 _a9789791601177 (hbk.) : RM 62.90
039 9 _a201111011100
_bnoraini_y
_c201006031201
_dfairoz
_c200810111427
_druhana
_c200807251151
_dmanoriah
040 _aPNM
_cMOTAC
041 _aind
049 _aklp
082 0 4 _a658.802
_222
090 0 0 _a658.802
_bKIM
090 2 0 _a658.802
_bKIM
100 1 _aKim, W. Chan
245 1 0 _aBlue ocean strategy (strategi samudera biru) :
_bciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan /
_cW. Chan Kim, Renee Mauborgne
260 _aJakarta :
_bSerambi,
_c2005
300 _a315p. :
_bil. ;
_c24cm.
504 _aIncludes bibliographical references (p. 299-307) and index
650 1 0 _aNew products
650 2 0 _aMarket segmentation
700 1 _aMauborgne, Renee
942 _2ddc
_cBK
949 _61000541436
_e1895290
949 _63000104109
_a658.802 KIM
_e1515002
949 _61000606485
999 _c1623
_d1623