| 000 | 01421cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 14814635 | ||
| 003 | MOTAC | ||
| 005 | 20231125074226.0 | ||
| 008 | 070419s2007 nyu 001 0 eng | ||
| 010 | _a 2007016216 | ||
| 020 | _a0230600697 | ||
| 020 | _a9780230600690 | ||
| 035 | _a(OCoLC)ocn123485402 | ||
| 035 | _a(OCoLC)123485402 | ||
| 040 |
_aDLC _cMOTAC _dBAKER _dBTCTA _dC#P _dYDXCP _dVP@ _dDLC |
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| 050 | 0 | 0 |
_aHG6178 _b.D782 2007 |
| 082 | 0 | 0 |
_a659.111 MAR _222 |
| 100 | 1 | _aDru, Jean-Marie. | |
| 245 | 1 | 0 |
_aHow disruption brought order : _bthe story of a winning strategy in the world of advertising / _cJean-Marie Dru. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _c2007. |
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| 300 |
_a236 p. ; _c25 cm. |
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| 500 | _aIncludes index. | ||
| 610 | 2 | 0 | _aTWBA (Firm) |
| 650 | 0 | _aAdvertising agencies. | |
| 650 | 0 |
_aAdvertising _xCross-cultural studies. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0716/2007016216.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0714/2007016216-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0714/2007016216-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c1718 _d1718 |
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