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| 005 | 20231125074203.0 | ||
| 008 | 160506s2005 xxua e bi 001 0 eng d | ||
| 020 |
_a1591396190 _qhardcover _cRM119.80 |
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_a201605061036 _bVLOAD _c201604260910 _dVLOAD _c201602231211 _dazeantie _c201305221433 _dfaezah |
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_aBNM _beng _cPNM _erda |
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| 100 | 1 |
_aKim, W. Chan, _eauthor. |
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| 245 | 1 | 0 |
_aBlue Ocean Strategy : _bHow to Create Uncontested Market Space and make the Competition Irrelevant / _cW. Chan Kim, Renee Mauborgne |
| 264 | 1 |
_aBOSTON, MASSACHUSETTS : _bH ARVARD BUSINESS SCHOOL PRESS , _c2005 |
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| 264 | 4 | _c©2005 | |
| 300 |
_axv, 240 pages : _billustrations ; _c25 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index | ||
| 500 | _aKoleksi Peribadi YABhg. Tun Ahmad Sarji (2100399, 2100415) | ||
| 504 | _aBibliography: pages [223]-229 | ||
| 505 | _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy | ||
| 650 | 1 | 0 | _aNew products |
| 650 | 2 | 0 | _aMarket segmentation |
| 700 | 1 |
_aMauborgne, Renee, _eauthor. |
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