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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /

Kim, W. Chan,

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / How to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne - EXPANDED EDITION - xxviii, 287 pages ; 24 cm

"With a new preface, fresh chapters, and updated case studies"--Back of jacket

Includes bibliographical references (pages 263-270) and index

ISBN: 9781625274496 RM116.80

Subjects--Topical Terms:
New products
Market segmentation

Dewey Class. No.: 658.802

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