Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle.

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Material type: Text

TextSeries: The Wiley event management seriesPublication details: New York : J. Wiley, c2002.Description: xxiv, 224 p. ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Perpustakaan Kementerian Pelancongan, Seni dan Budaya Malaysia Pinjaman Dewasa	Non-fiction	658.456 HOY (Browse shelf(Opens below))	Available		1000005098

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Previous	658.45 KOM Komunikasi kepimpinan : menangani cabaran global /	658.45 PEN Pengantar komunikasi organisasi /	658.45 PEN Pengantar komunikasi organisasi /	658.456 HOY Event marketing : how to successfully promote events, festivals, conventions, and expositions /	658.456595113 MAL Penang: A Real Mice Destinations	658.456595113 MAL Penang: A Real Mice Destinations	658.514 BUI BUILDING A CULTURE OF INNOVATION IN MALAYSIA : Sucesses, Strategies and Challenges /	Next

Includes bibliographical references (p. 209-215) and index.

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